RECRUITMENT MARKETING
What Is Recruitment Marketing? Strategy, Examples, and Metrics
A practical guide to helping the right people discover your organization, understand the opportunity, and decide whether to apply.
Read moreTHE COLLECTIVE POV
The Collective POV
Perspectives from Thompson & Co practitioners, curated industry research, and thinking worth your time. No filler. No content for content's sake — just the ideas that actually move the needle on talent attraction, employer brand, and recruitment marketing.
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What we're thinking about.
RECRUITMENT MARKETING
Beyond Cost Per Application: Rethinking Recruitment Marketing Performance
Recruitment marketing performance isn't defined by application volume alone. Examine how qualified candidates move through the hiring process to understand what's driving results and what's creating friction.
Read moreEMPLOYER BRAND
Why Most Employer Brands Fail Before They Launch
The problem usually isn't the creative. It's that the narrative was never pressure-tested against what candidates actually experience. Here's where the gap starts — and how to close it before launch day.
Read moreRECRUITMENT MARKETING
The Quiet Collapse of the Job Board Strategy
Job boards still matter. See how employer brand, career content, and candidate experience build the interest that job postings help convert.
Read moreTALENT STRATEGY
Most Companies Are at Stage One. They Don't Know It.
After running the Talent Maturity Audit across dozens of organizations, a pattern is clear: the gap between where leadership thinks they are and where the evidence puts them is almost always wider than expected.
Read moreTALENT STRATEGY
The Hidden Cost of Bad Hiring Decisions
Bad hires don't just cost money in salary and training. They cost time, momentum, and opportunity. Here's the full calculus of hiring mistakes and how to avoid them.
Read moreAI VISIBILITY
Optimizing for AI Search: Answer Engine Optimization
Google's AI answers are changing how candidates find employers. Here's how to optimize your employer brand content for AI search engines and featured snippets.
Read moreREADY TO MOVE FORWARD?
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