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THE COLLECTIVE POV

The Collective POV

Perspectives from Thompson & Co practitioners, curated industry research, and thinking worth your time. No filler. No content for content's sake — just the ideas that actually move the needle on talent attraction, employer brand, and recruitment marketing.

LATEST

What we're thinking about.

EMPLOYER BRAND

Why Most Employer Brands Fail Before They Launch

The problem usually isn't the creative. It's that the narrative was never pressure-tested against what candidates actually experience. Here's where the gap starts — and how to close it before launch day.

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RECRUITMENT MARKETING

The Quiet Collapse of the Job Board Strategy

Organizations are spending more on job distribution and getting fewer qualified applicants. The data is consistent. The cause is structural, not cyclical. What's actually happening — and what replaces it.

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TALENT STRATEGY

Most Companies Are at Stage One. They Don't Know It.

After running the Talent Maturity Audit across dozens of organizations, a pattern is clear: the gap between where leadership thinks they are and where the evidence puts them is almost always wider than expected.

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TALENT STRATEGY

The Hidden Cost of Bad Hiring Decisions

Bad hires don't just cost money in salary and training. They cost time, momentum, and opportunity. Here's the full calculus of hiring mistakes and how to avoid them.

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AI VISIBILITY

Optimizing for AI Search: Answer Engine Optimization

Google's AI answers are changing how candidates find employers. Here's how to optimize your employer brand content for AI search engines and featured snippets.

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READY TO MOVE FORWARD?

Ready to strengthen your talent attraction?

Start with a conversation. We'll listen first, then tell you honestly where we think we can make the most impact.